Big Data & Advanced Analytics

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Big Data & Advanced Analytics

Big Data and Advanced Analytics enable your enterprise to harness raw data at your disposal and deploy the insights for business gains. eMpulse has a highly qualified analytics team, drawn from Ph.d holders with experience in data mining and a thorough understanding of global markets. Our team works with small and medium business enterprises, to help them draw mission-critical information from simple data sources such as point of sale cash register, CRM database, ERP systems or any electronic system storing customer information. All this, without investing in additional in-house infrastructure and teams. We are experts in analytics and visualization of data bases and use techniques such as data mining, data remodeling, customer profiling, multivariate and logistic regression, forecasting and trend analysis, predictive and ROI modeling and other advanced data analytics mechanisms.


Advanced Data Analytics helps in:

  • ROI optimization
  • Risk modelling
  • Pricing optimization
  • Media spend optimization
  • Customer churn reduction
  • Maximizing revenue and net income
  • Segmentation and product mix decisions
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